“TORQ Energy Drink” is a vibrant and imaginative branding and packaging design project crafted by my student Sevak Safaryan.

This concept delivers a bold visual identity that marries dynamic illustration with strong brand architecture. The design showcases:

• Logo & Typography exploration that feels energetic and modern.

• Character-driven illustration, giving the brand personality and a memorable visual hook.

• Packaging design, focusing on can aesthetics and label layout that speak to both functionality and flair.

  
  

As a workshop project, it highlights how guided mentorship and collaboration can yield creative results that feel commercial-ready while reflecting individual student styles.