In celebration of the 100th anniversary of Sergey Parajanov, Evoca / Evocabank joined forces with EVN Magazine to create a special tribute project. The collaboration included an in-depth article exploring Evoca Art (Evoca’s long-running creative platform), and the design of three new Evoca logos inspired by Parajanov’s distinct artistic style.

This initiative revisits Evoca’s earlier landmark campaign where the Evoca logo was reimagined in the styles of various great artists during the pandemic - an effort to bring light, positivity, and creative content to social media at a difficult time.

For “Parajanov100,” the Evoca team immersed themselves in Parajanov’s world-visiting his house-museum to absorb his layered aesthetic, collage work, cinematography, and graphic forms-and translated those impressions into three original logos. These designs are intended as a modest homage to Parajanov’s artistry: multifaceted, poetic, and deeply expressive.

The article in EVN Magazine reflects this process, recounting how Evoca Art has grown, the impact of its past campaigns, and the meaning behind creating these new logo artworks in Parajanov’s style. The project is both a commemoration and a continuation: celebrating heritage, reviving inspiration, and integrating artistic identity into branding.