Evocabank | A New
Visual Language
Evocabank | A New
Visual Language
Evocabank |
A New Visual Language
Evocabank already had a strong and recognizable foundation, so the goal of this project was not to reinvent the brand, but to evolve it.
I retained the existing logo and core brand color while rethinking the broader visual system to make the identity more flexible, contemporary, and expressive across different touchpoints.
The project included expanding the color palette, developing custom typefaces, refining typography and layout principles, introducing new graphic elements, and creating a more consistent visual language for digital, social, advertising, motion, and print applications.
The result is an evolved brand system that preserves Evocabank’s existing recognition while giving the brand a wider creative range and a stronger, more distinctive visual character.
Client
Evocabank
DELIVERABLES
Brand design
Year
2025
graphic designer
karlen avetisyan
Part 1
Part 1
Part 1
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
This section defines the brand’s verbal foundation—its mission and vision, core values, approach to corporate social responsibility, and key messaging elements such as the tagline and tone of voice.
This section defines the brand’s verbal foundation—its mission and vision, core values, approach to corporate social responsibility, and key messaging elements such as the tagline and tone of voice.
This section defines the brand’s verbal foundation—its mission and vision, core values, approach to corporate social responsibility, and key messaging elements such as the tagline and tone of voice.
Together, these components shape how the brand speaks and is perceived, ensuring that every message aligns with its identity: modern, transparent, and forward-thinking.
Together, these components shape how the brand speaks and is perceived, ensuring that every message aligns with its identity: modern, transparent, and forward-thinking.
Together, these components shape how the brand speaks and is perceived, ensuring that every message aligns with its identity: modern, transparent, and forward-thinking.
Verbal
identity
Verbal
identity
Verbal
identity
Part 2
Part 2
Part 2
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Logotype
Logotype
Logotype
Part 3
Part 3
Part 3
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Color plays a central role in defining the Evocabank brand.
Color plays a central role in defining the Evocabank brand.
Color plays a central role in defining the Evocabank brand.
The Evoca color palette is designed to be bold, modern, and balanced - led by our signature Evoca Violet and supported by a carefully selected range of secondary and neutral tones.
The Evoca color palette is designed to be bold, modern, and balanced - led by our signature Evoca Violet and supported by a carefully selected range of secondary and neutral tones.
The Evoca color palette is designed to be bold, modern, and balanced - led by our signature Evoca Violet and supported by a carefully selected range of secondary and neutral tones.
colors
colors
colors
Part 4
Part 4
Part 4
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Typography is a key component of Evoca’s visual identity. It communicates the brand’s tone, builds recognition, and creates structure across all touchpoints.
Typography is a key component of Evoca’s visual identity. It communicates the brand’s tone, builds recognition, and creates structure across all touchpoints.
Typography is a key component of Evoca’s visual identity. It communicates the brand’s tone, builds recognition, and creates structure across all touchpoints.
Our type system combines clarity with character — balancing modern precision with expressive detail.
Our type system combines clarity with character — balancing modern precision with expressive detail.
Our type system combines clarity with character — balancing modern precision with expressive detail.
typo
graphy
typo
graphy
typo
graphy
Part 5
Part 5
Part 5
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
This section showcases the key graphic elements of the brand, including gradients, icons, and 3D assets. Each element is crafted to maintain visual consistency while offering versatility across applications and platforms
This section showcases the key graphic elements of the brand, including gradients, icons, and 3D assets. Each element is crafted to maintain visual consistency while offering versatility across applications and platforms
This section showcases the key graphic elements of the brand, including gradients, icons, and 3D assets. Each element is crafted to maintain visual consistency while offering versatility across applications and platforms
Together, they form a unified and adaptable graphic system that supports the brand’s identity.
Together, they form a unified and adaptable graphic system that supports the brand’s identity.
Together, they form a unified and adaptable graphic system that supports the brand’s identity.
graphics
graphics
graphics
Part 6
Part 6
Part 6
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
This section illustrates the practical application of the brand’s design system within social media environments.
This section illustrates the practical application of the brand’s design system within social media environments.
This section illustrates the practical application of the brand’s design system within social media environments.
These examples serve as a guide to creating engaging and on-brand social media communications.
These examples serve as a guide to creating engaging and on-brand social media communications.
These examples serve as a guide to creating engaging and on-brand social media communications.
social
media
social
media
social
media
Part 7
Part 7
Part 7
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
Verbal Identity
Logotype
colors
typography
graphics
Social media appearance
Brand in Use
This section demonstrates how the brand comes to life across real-world applications.
This section demonstrates how the brand comes to life across real-world applications.
This section demonstrates how the brand comes to life across real-world applications.
These use cases ensure the brand remains recognizable, cohesive, and impactful across all touchpoints.
These use cases ensure the brand remains recognizable, cohesive, and impactful across all touchpoints.
These use cases ensure the brand remains recognizable, cohesive, and impactful across all touchpoints.
brand
in use
brand
in use
brand
in use
